Wednesday, May 4, 2011

Journal Twenty


There are so many things about the Smart Water label that I have loved since I first saw it. It is so clean and simple looking, but it looks very slick as well. A potential buyer can see that it is professional-looking, but it has the cutest goldfish accent on the inside of the label so it almost looks like there is a goldfish in the water when looked through on the opposite side. I thought this was a great idea and so clever! Also, just the material the bottle is made of is great because when you drink and squeeze the bottle, it doesn't make the terrible crackling plastic noise. On the label, it has interesting dialogue describing the water and simple things that water can do and it is very interesting and fun to read, but goes along with the design flawlessly. To me, it is the perfect water label because it looks so pure and fresh, and the cute accent always makes me want to buy the water bottle just to admire it. 

Tuesday, April 26, 2011

Journal Nineteen


I found this Papyrus text on the cover of a magazine for the title "Heritage Management." I have seen this text everywhere for a variety of purposes, but it was surprising to me that when I was actually looking for it, it was much harder to find! I don't think using this text for many purposes is a bad thing, but I definitely think its a safe text that people should want to diverge from because of the commonality of it. If a person's business or ad wanted to stand out, I think it would be a better idea to get a text that completely fits what you are trying to represent, not just using a text that works for anything. As you mentioned, this text is used for things such as beauty salons, restaurants, book covers, and other things that have little relevance to one another. I think it would be a smarter and more creative decision for people to look at other options because we all know there are so many different types of text available for any occasion, or they could be created to be perfect.

Monday, April 25, 2011

Journal Eighteen





Journal Seventeen


There are actually several examples of text in this add. Each handwritten text represents a different person, a drummer, with either their signature or drawn name on the drumstick. I think this works very well because it makes each drumstick style custom to the style of the popular drummer and gives each stick a personal touch of what the buyer would want. I definitely like the signatures on each stick and even the decorative drawings of the bottom left text. Text this way pertains to the culture of musicians because signatures are a big deal, and to have it on your drumstick to represent how you play and the style is a great way to promote the product.

Friday, April 8, 2011

Journal Sixteen


My goal at first was to take a photo of graffiti that I enjoy seeing places, like street art incorporated into graffiti. I then realized that when I was looking for more artistic graffiti that there is so much more that are used as vandalism to write or tag to get a gang or person's name/initials out into public. For example, this one is on a cigarette disposal with some sort of acronym, but there is no artistic value, to me, at all. I disagree with graffiti that is done like this; this I consider a low form of vandalism because it seems to merely be done for the sake of having the acronym be put out there, almost as a sign of territory. I think this was formed by someone who is part of a gang or is a writer that simply tags items to get his name out there. It was probably done at night while they slyly pretended to be just standing by the cigarette disposal, then walked quickly away. I think its sad seeing simple objects look trashy because of this.