There are so many things about the Smart Water label that I have loved since I first saw it. It is so clean and simple looking, but it looks very slick as well. A potential buyer can see that it is professional-looking, but it has the cutest goldfish accent on the inside of the label so it almost looks like there is a goldfish in the water when looked through on the opposite side. I thought this was a great idea and so clever! Also, just the material the bottle is made of is great because when you drink and squeeze the bottle, it doesn't make the terrible crackling plastic noise. On the label, it has interesting dialogue describing the water and simple things that water can do and it is very interesting and fun to read, but goes along with the design flawlessly. To me, it is the perfect water label because it looks so pure and fresh, and the cute accent always makes me want to buy the water bottle just to admire it.
