Journal Ten

I found that music magazines have an abundance of example with color themes! This example is advertising guitars from Dean Guitars. The ad uses color in a variety of ways, including for the background and the center of interest. The complementary colors of orange and blue are split diagonally across the page in a celestial design for the background. This contrast between the bright twisting colors gives the ad a surreal feeling to it, and implies that this product could be “out of this world,” as cheesy as it sounds. The foreground shows the large guitar with a monotone purple design of different values, ranging from black, to the hue of purple, to white. I think the purple could easily imply the importance of this guitar, since purple has traditionally represented royalty, mystery, and even good judgment.  All of these meanings come in handy when a person is selecting a guitar to choose from. Also, Deans Guitar logo, which is in the upper left corner, has a small spot of red illuminating the back of the logo, much like a shooting star and keeping unity with the background pattern. The red could stand for passion, which is what all great musicians have. Overall, the ad uses four simple colors, but it uses them in very symbolic and contrasting ways, but it makes the ad appealing to the viewers. The different colors draw attention to the ad, much like I was attracted to the picture. The colors are also saturated and vibrant which automatically makes a person feel energized. Something I also noticed about the ad is that it uses colors that are typically seen in light shows, such as at a concert. I think these colors would spark the interest of people who like to attend concerts, which would appeal to the culture of young people who like to have fun at shows. The ad was aided by the use of color by attracting an audience and keeping their attention with the different colors used so it would not be boring to the eye.