Find three existing logos and explain the color significance.
The first one I chose is the Monster Energy Drink logo. The color chosen for the "m" is a highly saturated green, one of the additive primary colors. I think it is arguable whether this logo is monochromatic or analogous. The color could either be a lighter green from having white added to it, or it could be the hue of yellow, which is right beside green on the color wheel. Whatever the case, it gives a 3-D effect to the logo with the different values acting as shading. The bright green color is also vibrant and exciting, which is well-suited for an energy drink.
The second logo is the Chili's logo. This restaurant can be recognized instantly by the complementary colors green and red, which are also the colors of a traditional pepper or chili. I think this logo used the colors well because the bold, flat, additive primary colors are appealing to everyday people. Whenever someone sees a red chili with a green top, this restaurant is bound to come to mind so it was a great use of ordinary colors.
Lastly, I selected the Ebay logo. This could either be considered double-complementary, though the "a" has more of a yellow hue than an orange, but I think it is more combining both the additive and subtractive primary colors. I think this logo, much like the Google logo, uses different primary colors to show that they are a diverse company, with Ebay being a place anyone can buy or sell just about anything! It is instantly recognizable and the transparent colors overlap each other to give it texture.
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