There are actually several examples of text in this add. Each handwritten text represents a different person, a drummer, with either their signature or drawn name on the drumstick. I think this works very well because it makes each drumstick style custom to the style of the popular drummer and gives each stick a personal touch of what the buyer would want. I definitely like the signatures on each stick and even the decorative drawings of the bottom left text. Text this way pertains to the culture of musicians because signatures are a big deal, and to have it on your drumstick to represent how you play and the style is a great way to promote the product.
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